You may be an avid reader of his column in USA Today. You may have seen him on Good Morning America. Heck, maybe you have read one of his TEN books! Pete the Planner is a seriously funny guy about a serious topic...finances! He makes often dreaded and scary topics such as 'financial security' and 'saving for the future' fun and interesting to discuss...which is precisely what he did with Kristi Lee.
This 'reformed slacker' will be the first to admit the money makes people jerks and can cause them to feel vulnerable. In fact, one of the most controversial topics he ever wrote about was 'adult children living with their parents.' Many listeners can likely relate to this. It struck a nerve he wasn't expecting.
Branding has been critical to his success. He and Kristi chat about his family, his visit to the Bob & Tom Show that he left concerned he might have melanoma, and their joint love for being an emcee at charitable functions (they mutually agreed no cussing or drinking).
Kristi hopes to publish a book someday. The advice Pete gave was simple...write like you talk. I think that would be a pretty great book to read.
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